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In fact, according to Solve Media, you’re more than 475 times more likely to survive a plane crash than you are to click on a banner ad – a sobering statistic indeed.However, the CTR of your online display ads will increase significantly when paired with smart targeting options such as remarketing and life-event targeting.Here’s a quick summary of our guide to online advertising costs: You’ve probably heard the joke that Google is an advertising business that happens to own a search engine, but this isn’t actually far from the truth.
You can lower your cost per click across your campaigns by raising your Quality Scores.
Generally, the most expensive the product or service for sale, the more expensive the ads.
That’s why the most expensive keywords in Ad Words are in niches like business services and asset management.
There are many other factors that will affect your CPC and other costs.
For example, CPCs can vary widely from one geographic location to another (even for closely related keywords and search terms), and from one industry to another.
Although advertisers can include rich media content in many display ad formats (such as animation and video), most display ads tend to be banner ads.