Online dating demographic market Free camtocam adult friends chat
Sure, I’ve heard of the occasional modern day fairytale, but as of yet I have not lived happily ever after with someone I’ve known for five minutes. If your chat opener is over-the-top compliments or professions of love, I will likely be suspicious of your intentions. Do they want you to tell them how many new customers you can get for them when their problem is really install-base retention? Are they dying for you to share content on aligning sales and marketing when they have a historically B2C business model? Do they want you to come at them with a diamond ring and talk about how exciting your life will be together when they barely know your name? Marketing is a “help me help you” situation just like real relationships.
And in this case, the same thing goes for marketing; you need to get to know your customers and prospects. It should be based on trust and support and will likely not involve true love’s kiss.
While your interaction in online dating will likely start in one app and never evolve to another, in marketing you must keep the context the same across mobile, email, social, digital, and beyond.
What do I think when I get a message on online dating that has clearly been copied and pasted to the same prospective mate over and over again?
(HINT: It’s NOT, “DANG, I can’t wait to get me some coffee with YOU! I think that this person clearly doesn’t care, doesn’t actually have any interest in getting to know me, and frankly, is an idiot. Bombard them with 19,000 messages across all their channels. Stop engaging when all of the signs tell you that your target wants to interact Dating world example?
At the end of every demand gen campaign/nurture stream/marketing message is one thing and one thing only: another human.
It doesn’t matter if it’s B2B, B2C, the auto industry, Saa S, or just some girl trying not to live alone with cats for the rest of her life (this be me); at the end of the day, ALL marketing is a human-to-human interaction.
Or—maybe most importantly—what NOT to do when trying to build a relationship.