Updating web content on the iseries
We’ve all heard the maxim “content is king” over and over.
But content alone cannot bring a digital project to life.
The peer-disciplines that should crucially be consulted during the content strategy phase are: As with most things in life, this egalitarian approach can lead to the “too many cooks” problem.
Rachel Lovinger from Razorfish described how their digital agency addresses this problem: “For digital projects, we first assemble a ‘CRUX team.’ We assign one, or more, senior person from Creative and one, or more, senior person from UX.
As mentioned, the main objective of an effective content strategy is to meet users’ expectations and fulfil business goals.The results of her research shows that users with low literacy levels struggle to complete basic tasks on websites that have content written for people with high literacy levels.When using websites that require a low literacy level, lower literacy users completed their tasks faster and with less frustration. One incidental discovery from this research, however, was that users with high literacy levels also scored much better when the language on the website was of a lower level. Your low and high literacy users will thank you for it.They work with the Strategy group to lay the foundation for the overall digital concept, including the content strategy.Once that’s defined, we broaden our focus and bring on specialists from various peer-disciplines.” Whether you’re a large or small team, it is essential that a holistic view of content creation and implementation is taken.